A Domain Name And What Is Behind It
By Joha Rahman
Many articles had been written on the characteristics of a good domain name. I include some of points here:
1. The domain name is the name of the website itself.
2. Easy to spell, relatively short and easy to be remembered.
3. Contains the keywords – The words chosen to clearly describe what you or your business does. This will help the search engine to relate to the searches made by the customers.
4. Alphabetically strategic – Most directories are sorted according to the alphabetical order. If your web’’s name started with ”z” likely it will be among the last in the list.
5. Intuitive to the customers – the name selected should indicate who you are and the type of business you are in. If you are selling a romance books, name such as pagesofromance.com give some indication of the business.
6. Others, such as the issue of local or global name, dot com or biz etc.
Having a good name is important for two basic reasons. First, it is for human consumption, as the way we think, we always do it using associations. If we see a web site with a picture of a football, our mind will associate it to the favorite football club or football players. This is important, as we want the name of our web site to have the natural association to the products or services that we are marketing.
It is also important for us to be aware of the cultural implication of the chosen name. This is because the same word will have different significant to different groups of people. The word ”red” will indicate prosperity to a Chinese, and can mean bravery to another group, and at worst can be related to blood or death.
Second reason is for the search engines. The customers will be searching for the product using the search engine. It will be great, if it point to your web site straight away. You can use the help from the search engine tools to identify if the selected name has a high search hits or not.
Looking at significant of the domain name, both to the customers and the search engines, it is a good idea to balance and optimize it. If you intend to rely heavily of SEO, it is more important to have the name corresponding to the requirements of the search engine. However I will tend to put preference to the human needs, as the SEO can be done by other methods.
About The Author
The author had spent more than 10 years working with an International Airlines in fields of Training and Development. Responsible for Training Needs Analysis and subsequent training solutions, including e-learning implementation. Currently maintain a learning blog: Learn Arabic Language at: http://easy-arabic-language.blogspot.com/
Related Articles
- Discover original tips and techniques from early fly fishing masters and...
- By Jason HobbsWhat are the advantages of domain name auctions? here are some reasons. Domain name auctions are a very large part of buying and selling domain names. They ensure that the domain is...
- By Jason HobbsMany people enter the e-commerce industry with no idea where to get started. They know what they want and what they will need to be successful, but they don''t know how....
- By Ryan MoxieWhen it comes to domain value it''s vital that you look into a domain name appraisal before you even think about purchasing it. There are plenty of sites on the Internet...









